The Way

The spark of curiosity is our greatest gift. It’s what brought me and the team to create WayUnderground. It’s the culmination of everything up to this point in our lives that we have experienced.

We came together with one idea in-mind to create a platform where artists that are on the journey of creation come together through in-depth story telling, risk,and collaboration.  Showcasing music in an experience that is fully immersive and void of the fallacies of the ‘live’ experience riddled with pauses, filler and stagnation. 

Our goal is to keep the culture in the hands of those who create it. As we’ve watched subcultures we love through the years stripped of passionate souls and replaced with people only looking to make a dime, in a world where technology is changing things faster than we can keep up. We want to help preserve its heart and advance its spirit at the same time. The arts have always been a way to express and dig deeper into yourself, a documentation of the human experience. We want to make sure that it is preserved and not lost from history. Bringing back discovery through in-person social experience with an an online world to complement it. 

Before the existence of Instagram, you had to seek after the things you liked from fashion to music, through blogs and stores. There was no Explore page. We believe in a journey driven by steps to self explore. That is what WayUnderground embodies at the end of the day. 

The WayUnderground is you-,who you develop in your core person, and unique and shared interests, as time goes by.